What I do.

Full-scope oversight of podcast, video, and digital content from concept through distribution. I manage the people, the process, and the creative vision so nothing falls through the cracks.

This is what I do best — being the senior creative and operational lead on a project, holding the whole thing together while everyone else does their best work.

Audience development, platform strategy, monetization frameworks, and editorial direction. I help you figure out not just what to make — but why it will work, and how to grow it.

A clear strategy is the difference between content that gets made and content that becomes a business.

I've worked with hundreds of brands across my career. I know how to build partnerships that feel native, protect the integrity of your content, and generate real revenue.

From negotiating creative language and developing scripted integrations to converting organic placements into recurring paid deals — this is the work I've been doing across daytime, streaming, and podcast for two decades.

Guest strategy, outreach, booking coordination, and talent experience from first contact through post-production. I know how to get the right people in the room — and keep them coming back.

Whether it's a creator-led format, a celebrity-driven franchise, or a brand campaign with a name attached, the difference between a good booking and a great one is the relationship.

Platform-specific strategy for Instagram, YouTube, TikTok, and beyond. I focus on retention, engagement, and building a community that converts.

Followers are a vanity metric. Audience is a business. We work on the business.

The logistics, the timelines, the deliverables, the vendor relationships. I've managed complex multi-stakeholder productions and I know how to keep everything moving — without the chaos.

Sometimes the most creative thing you can do for a project is run it on time and on budget.